Our Key People

Brenda Snook  - Managing Director

Brenda has 36 years of market research experience, and has held positions of National Operations Manager, Research Director and Company Director in a large multi-national research organisation, with whom she was employed for a period of 24 years.

Brenda has worked in the UK, China, the USA and Australia conducting market research and market research advisory roles for several multi-national companies and has lectured in several New Zealand tertiary institutions.  Brenda established The Field Connection Ltd  in 1999.


Toni Hannah -  Senior Research Executive

Toni has a Master’s Degree in Journalism.  During the past 9 years at The Field Connection, Toni has worked on a wide variety of market research projects from social research to new product / brand development, from both qualitative and quantitative perspectives.  Toni specialises in qualitative research and analysis, and brings a high skill set to any project that she is involved in.